A client was telling me -“We have been in business for 50 years. We don’t need to re-design our logo”-.
In this year, 2012 some of the largest corporations have change their image. Why are they doing so? I think it is because times are changing, consumers are looking more efficient experiences when they shop, and companies have to change. Also now a days the expiration day of brands is shorter. It is not weakness, it is a sign of survival and strength. A way to say we are moving forward in business!
A few redesign logos launched this year.