Pantone missed color of the year forecast

When I saw the forecasting color services that Pantone provided I though WOW! Those people really know about color! Forecasting a color is an occult science. Unless they have access into the minds of creatives and what colors they are going to use they can foresee the future. Leave alone the creatives, what about their bosses, are they going to approve the color? (I deal lot with color nagging, why is that blue?) and, are consumers going to buy that green emerald scarf?
I think that all the emerald green we will see this year will be this St. Patrick’s Day.

color of the year. DARCOS Irish_Spring

 

 

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