Typography, the most significant element.

The most significant element, of the graphic repertoire available, is found in typography. The Spanish designer José María Cerezo said that the use of color, form handling and techniques of composition, is knowledge that the graphic designer shares with visual artists, photographers, architects, industrial designers and textiles communicators also it is shared with the unavoidable obligation to communicate. There is only knowledge that should be exclusive to the graphic designer: the typography. The rest of the artists working with visual and spatial configuration, may use typography, and often they use it very well. But is to the graphic designers in the first instance, who must have deep knowledge and proper use of the “visible word”. The typography is not related to graphic design, not a cause or a consequence, the typography is part of graphic design, the one does not exist without the other and vice versa.

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