Branding

Why my logo is not sharp?

If you don’t use a vector file, eps or illustrator, the logo is not going to look sharp.

Small business owners, and large corporate marketing/advertisement managers, must have always ready their eps logo file to save time when working with third party vendors.
For more than 15 years time and again I encounter the same situation.

Client: -Can you make the logo sharper?
Me: Yes. It will take me 2 or 3 hrs to re-draw it; (and I will bill you for each hour it takes me to do it) But if you have an eps or an illustrator file it will take 1 minute?
Reply: I have the eps, but I can’t open it.
Me: Can you send me that file? Thank you, here is your sharp logo.

An eps or vector file always looks sharp

An eps or vector file always looks sharp

Low resolution jpeg

Low resolution jpeg

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