This is my first infographic. If you have more questions I have done my job.
When Leonardo DaVinci and the artist of the Renaissance discovered discovered the “sfumato” they created in us a fascination for the unfinished works, the trick has been used in advertising too.
Our love for the Impressionist art is another prove that the trick works. The phrase “Leave something to the imagination” is an expression that highlights the value of not telling the hole story and create some mystery that will keep the other intrigued, fascinated, thinking about that space that he is filling with his imagination.
I wonder if it’s also a reflexion of our sexuality, that we don’t practice leaving anything to the imagination anymore. We know how new mediums of communication are affecting our intellectual abilities, our capacity for attention, our memory and, yes our capacity for imagination is suffering too.
Working as a Graphic Designer, I find that more and more clients literally tell me, “don’t make think”. I am not sure if such clients realize that what they are asking for, is to give up that, which distinguish us a humans, our ability to imagine.
This is a very common question that people who have worked in MS Word and formatted documents for years, still battle with. Bellow are some of the problems encountered when working with Word files in commercial printing.
1. Word is not a typesetting application.
Word is a great word processing application, but it is a descendant of typewriters, and it has a lot of limitations. InDesign and QuarkXpress are descendants of dedicated typesetting machines, these are industry standard programs for commercial print. Word processors do not have the precise control over tracking, kerning, justification, alignment, ligatures, and other nuances of fine typesetting that dedicated layout programs can provide.
Power Point and Word use an RGB color space. The files need to be converted to CMYK to be used by a commercial offset printer. The conversion is done in the prepress department.
The conversion process isn’t difficult but the results can be a bit unpredictable. The conversion takes place using image editors with built-in conversion capabilities. You wouldn’t see drastic color shifts but you will see shade differences. So you won’t see a red go to blue, but you may see a red go to a lighter shade.
I don’t know if all graphic designers have to put up with this. On top of it, I get complaints of making mistakes. An also they tell me, -can you use spell check?